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Dangote Group Bags 2022 ECOWAS’ Manufacturing Brand of the Year

Nigeria’s second biggest employer of labour and Africa’s largest business conglomerate, Dangote Industries Limited has been awarded the Outstanding Indigenous Conglomerate of the Decade.

The business group bagged eight different Economic Community of West African States Manufacturing Excellence Awards (EMEA) during the occasion in Lagos.

John Ajayi, Publisher/CEO of Marketing Edge Publications speaking at the event, depicted this year’s awards as one with a special attraction and uniqueness, designed to reboot, restart and re-energise the social, intellectual and entrepreneurial landscape of the Nigerian Integrated Marketing Communication (IMC).

He commended the management of Dangote Group for the business strategy that has enabled it to set the brand well ahead of others in the industry.

READ: Dangote Group Named Most Valuable Brand for 5th Times in a Row

The award was organised to “celebrate the best and brightest brands,” Ajayi clarified, adding the award bagged by the Dangote brands is in recognition of its leadership and domination in the various market segments and categories. He stated that the recognised brands are the ones that “continue to make the Nigerian consumers happy and satisfied.”

Similarly, two subsidiaries of the Conglomerate, Dangote Cement Plc and Dangote Sugar Refinery Plc also received awards from the prominent Marketing Edge magazine’s Brands of the Decade.

The medals earned by the company included ECOWAS Manufacturing Company of the Year; ECOWAS Manufacturing Company CEO of the Year; ECOWAS Manufacturing CSR Company of the Year; ECOWAS Cement Manufacturing Company of the Year; ECOWAS Sugar Manufacturing Company of the Year; ECOWAS Salt Manufacturing Company of the Year and ECOWAS Fertiliser Manufacturing Company of the Year.

The awards won during Marketing Edge Magazine’s 2022 summit included Outstanding Indigenous Conglomerate won by Dangote Industries Limited, and Cement Brand of the Decade and Sugar Brand of the Decade.

Reacting to the achievement,  Anthony Chiejina, Group Chief, Branding & Communications Officer, Dangote Industries Limited (DIL), said the Group’s brand remains the face of African enterprise and that the brand, since conception, has impacted in the lives of many by contributing to their basic needs.

Chiejina expressed gratitude to the management of Marketing Edge publications for the recognition, adding that consumers are loyal to brands that are purposeful and that is “why we have designed a strategy that creates that purpose. Because we understand the power of brands, we have positioned all our businesses to be consumer-centric so that it can inspire millions of people behind it,” he said.

DANGOTE LEADS AT THE 17TH INTERNATIONAL TRADE FAIR

More than 300 corporate exhibitors are said to be partaking in the 17th Abuja International Trade Fair (AITF), with the Dangote Group as a major sponsor on the occasion.

The 17th AITF was declared open by President Muhammadu Buhari on September 30 and it will be held until October 9, 2022, at ACCI Abuja International Trade Fair Complex.

According to the Director-General of the Abuja Chamber of Commerce and Industry (ACCI), Victoria Akai: “As a member of ACCI, the Dangote Group further strengthens the position of ACCI in implementing business activities and advocating for business-friendly policies.

”The DG said the Dangote-ACCI partnership is strategic and geared towards showcasing made-in-Nigeria products, which will help inform prospective exporters about the available opportunities and processes.  

She added that Dangote Group had been a notable sponsor of the Abuja International Trade Fair, including this year’s trade fair. 

The Dangote Group is the second biggest employer of labour in the country.

Similarly, the President of ACCI, Dr Al-Mujtaba Abubakar, while speaking to newsmen, expressed that the theme for this year’s exhibition: ‘Creating an Export Ready Market through SMEs Digitization’ offers a wide range of opportunities for Small and Medium Enterprises to ginger their performance, and especially in relation to the non-oil sector.  

His words: “The Abuja International Trade Fair, since its inception, has served Nigeria as a trusted global trade destination and a potential market for over 50,000 consumers.”

READ: Dangote Sugar Scales Up CSR Schemes in Adamawa, Nasarawa

On his part, the Dangote Group’s Executive Director of Government and Strategic Relations Engr Mansur Ahmed said the partnership with ACCI gives the company the opportunity to exhibit its several innovative products while allotting its quota to the Nigerian economy through Trade Fairs and expos.  

According to him, the President of the Group Alhaji Aliko Dangote is committed to improving the Nigerian economy, exporting made-in-Nigerian goods, earning foreign exchange, and generating employment for the public.

He added that the company is desirous of entering into any strategic partnership that will set the country on the path of rapid growth and development. 

In another development, experts opined that the group’s huge international investment portfolio has boosted the African economy.

The acknowledgement comes as the African Continental Free Trade Area (AFCFTA) implementation commences.

According to the Director-General of the Abuja Chamber of Commerce and Industry (ACCI), Victoria Akai, the Dangote Group has been playing a leading role in manufacturing while improving Nigeria and Africa’s earnings.  

Her words: “The founder Alhaji Aliko Dangote is a visionary leader and has led the Group to become one of the leading brands in Africa and the world, which is a pride to every Nigerian.”

READ: Dangote Group Arrests Drivers For Illegal Activities, Unruly Road Usage

According to her, the company is one of the biggest and most strategic partners of the Abuja Chamber of Commerce and Industry (ACCI).  

Akai, speaking on the role of small-scale industries, said with the heightened interest in the African market, alongside the implementation of the AfCFTA, Nigeria is in a favoured position given the role of the Dangote Group and many other big companies.  

She also said Nigeria has tremendous potential for export given the number of SMEs.  

In her words: “SMEs represent about 96% of the business fabric and generate over 70%of employment while contributing to about 48% of Nigeria’s GDP, making them the engine of Nigeria’s economy and playing a vital role in the economic recovery.”  

Dangote Group has laid its subsidiaries as multinational conglomerates which have remained to play a key role in the industrialization of Africa, analysts further reveal. 

Founded in 2018, the AFCFTA is a free trade area made up of most African countries as signatories, making it the largest free trade area by number and second only to the World Trade Organization (WTO). 

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