US President Donald Trump reported earning over $1.3 million in royalties from a Bible he endorsed. CNN reports that the earnings are part of a broader income stream that includes multi‑million‑dollar sales of branded watches, sneakers, fragrances, and even NFTs, according to his most recent financial disclosure released June 13.
Trump’s diversification into religious merchandising — notably with the Bible royalties is tied to his calls for “make America pray again.”
This strategy helps the President combine political messaging with brand monetisation. These high-margin products and lucrative property and crypto income underpin his continuing wealth accumulation despite mounting legal challenges.
The diversification strategy is contained in a 234-page disclosure that shows Trump making over $600 million in income and holding $1.6 billion in assets in 2024.
In addition to the Bible royalties, he reported Trump also earned $2.8 million from branded watches, $2.5 million from sneakers and fragrances, and $3 million from his book.
Trump and his VP, J.D. Vance, hold huge assets in cryptocurrencies. Trump has at least $1 million in Ethereum, while Vance holds at least $250,000 in Bitcoin.
The President’s earnings reflect the financial benefits of leveraging his presidential profile, particularly through merchandising and branding.
